Hi! I'm Juliana.
I have a passion for creating art
that makes people feel and think differently.
I'm a Brand Strategist, Art Director, and Founder of Toca.Design,
a boutique branding and creative studio specializing in brand identity,
digital experiences, packaging, and marketing.
With a background in advertising and marketing, specializing in branding and design, I have gone through a diverse journey, experimenting in every area of the field to best understand what it takes to be a great art director.
My creative journey began in childhood, immersed in drawing, painting, ceramics, and other forms of artistic expression. That passion evolved into a career that has taken me through television productions, commercial campaigns, music festivals, magazine editorials, photoshoots, and content creation, where I learned to blend creativity with strategic thinking while building relationships with my first clients.
With more than 14 years of experience across B2B and B2C industries, I have partnered with startups, growing businesses, and established organizations to create meaningful brand experiences that drive recognition, trust, and growth. My background spans branding, advertising, design, photography, creative direction, marketing strategy, packaging, and digital experiences, giving me a well-rounded perspective that connects business objectives with creative solutions.
At Toca.Design, we take a curated and personalized approach to branding. As a boutique studio, we work closely with each client to create thoughtful, strategic, and visually compelling solutions tailored to their unique goals, helping them stand out in competitive markets, elevate their perceived value, and create lasting impressions.
My goal is to help growing businesses build brands that people remember and ensure their brand looks as valuable as the business they've built.