The brand expresses a genuine lifestyle by balancing an urban life integrated with sports, nature in which organic and technological, local and global, luxury and simplicity are complementary.
Design, art, and sustainability make up our universe, which represents the vision of "new luxury" - combining design products with impeccable quality and universal aesthetics in line with sustainable socio-environmental practices.
Timeless and produced with the least socio-environmental impact.
This is the proposal of e-basics, the permanent line of IN2IT. Produced from socially responsible raw materials, our e-fabrics, such as recycled cotton; organic cotton; Recycled PET; Tyvek; We curated a line of denim made from recycled plastic salvaged from the ocean. The plastic bits are woven into a hybrid cotton-plastic material called Bionic Yarn. From that, they create some pretty rad jeans for both ladies and gents.
More waste is being transformed into fashion, promoting the circular economy, reuse, and reuse of raw materials, preventing this material from going into the environment.
After the inspiration stage, we start with mood boards and then move to creating samples with different materials that work for both fashion and function.
Our marketing collateral are tidy, modern and minimalist, to go along with the collection that utilizes basic and refined silhouettes and monochrome shades across many pieces.