SECTOR
Art, Culture.
CHALLENGE
Create an active presence to drive engagement and gain new followers through social media.
OBJECTIVES
Social media sites are some of the most popular websites on the internet today, with users spending the majority of their time online scanning through timelines, liking, commenting on, and reposting content, and more.
OUR ROLE
Research, Wireframing, Prototyping, Visual Identity, SEO and Content Marketing.
Wireframing
Visual Identity
The Marketplace - Social Media Engagement
Compared to 2020, the social media strategy led to 216% more impressions and 374% more clicks and engagements and increased the click rate on social media by almost 50%.
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The first thing we did to drive results on social media was to create profiles on all of the platforms most popular with art enthusiasts, including Facebook, Instagram, and Twitter.
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We posted a variety of engaging content regularly on all of their profiles. We kept the attention of their social media followers by posting a variety of content, including videos.
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We used the right hashtags on social posts to get them in front of more art lovers and customers.
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We made it a point to keep the conversation going and engage with the customers by responding to comments.
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We branched out by building a presence on more niche social media platforms, including TikTok. We also created a shop on Pinterest.
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Finally, we complemented the social media management strategy by boosting posts and launching social media ad campaigns.
Conclusion
Social media can be an incredibly powerful marketing tool for businesses of all sizes, but it’s not enough to just have a presence. You need an active, engaging presence, which is built by consistently posting a variety of social content, responding to comments, and linking back to your products and website.
