Naming
Logo Design
Brand Strategy
Messaging
Identity System Design
Merchandise and Packaging Design
Social Media and Email Campaign
Digital and Printed Marketing Assets
As I develop the name and label design for these premium supplements, I incorporate symbols based on chemical references to create a futuristic botanical feel. This approach ensures that the formulations are seen as being prepared by medical professionals, strategically positioning them as distinct from other products on the market.
With their range of vitamins and supplements, we consciously choose not to resemble others in the category.
Sold through Gold's Gym, a worldwide fitness chain in the USA, the brand offers a variety of products, from pre-workout supplements to vitamins, each featuring a unique design.
The supplements are designed to be part of the my24 program, which promotes health, energy, and physical fitness.
My goal is to educate individuals about the importance of health as a vital source of energy. Regardless of the stressors or temptations you encounter, you can maintain a lasting commitment to your well-being.
I also create marketing materials that detail the benefits of each supplement and vitamin.
The packaging is sturdy and minimalistic, conveying that the food supplement is 100% natural. While the information provided is limited, it is clear and precise.
