Logo Design
Brand Identity System

Daytona's Garage offers a comprehensive mechanical service to support dealership customers and members of the exclusive program. They cater to all types of cars and trucks, from oil changes and adjustments to braking and non-work start and automotive parts. In addition, they pride themselves on offering an uncomplicated car-buying experience, so you never feel pressured when visiting the dealership.

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When I start a branding project, I approach each phase from a philosophical and highly critical perspective. I want to inspect and poke until I reach a brand's core. So I went into business. Here's what it looks like.

 

I developed the logo, slogan, positioning, and icons for the new brand's identity.

Based on the luxury sports car brands, the logo is rooted in this tradition of genuinely unique and high-performance automobiles with timeless appeal. Starting as a reputable car dealer, the company draws significant inspiration from workshops while designing and creating its automotive visual environment.

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I decided to incorporate this theme into the name and logo of the new brand. I felt that Daytona's Garage was especially appropriate considering the city's history and the company's high-performance nature of its automobiles. I also follow a color palette that is an excellent choice for the Daytona Dealership, which includes Dodge, Chrysler, Jeep, RAM, and Fiat brands. The designed logo has a distinct personality and a refined look. We want to see the quality of the work you can expect to receive at Daytona's Garage.