top of page
Kroger_White_Logo_CMYK-01.png
On The Eatery_White-01.png

FOOD HALL LOGO DESIGN

@ KROGER'S FLAGSHIP STORE

IN DOWNTOWN CINCINNATI

 

The Eatery is a community inspired dining concept located in Downtown Cincinnati on the second floor above the new On the Rhine Kroger store. It supports 5 of Cincinnati's beloved casual dining concepts in one location, along with a premium full bar positioned next to our outside patio overlooking Central Parkway.

 

The entrance is located at the corner of Court and Walnut. With 7,000 square foot space, can gather up to 200 guests, and a corner lounge area for smaller groups, business meetings, and personal events.

Planning + Project Management

From early planning through execution, our marketing team brings the key touchpoints of the campaign. The project management team works with us to streamline the construction process, ensuring that all envisioned business objectives are met successfully.

Design + Development

After presenting different concepts our team develops a 360º design to turn our team's concept vision into a vibrant campaign.

Logo Design

We develop a bold, new design logo that sets the tone for the brand and positions it in the marketplace with a strategic foundation.

The Concept

On The Rhine Eatery logo was inspired by the Cincinnati flag and conveys a message to customers and speaks volumes about the culture of the city and quality of the restaurants leading the field. Designed with dynamic spaces that blend progressive culinary, retail and cultural experiences into high-energy of urban markets. Meant to be the true representation of the food hall vision. Paired with a tailored fun color palette, and wall art, the identity is focused on a proud declaration—CINCY BORN—celebrating the project’s significant local engagement in a borough that prides itself on deep-rooted authenticity.

The Campaigns

The new campaign does emphasize fresh, real food, which may help Kroger better connect with customers. “To contrast, those top-down beautiful images of food everyone is using, we are adding motion and energy to real food as our new signature style. Now “Kroji” characters (Kroger plus emoji) in the new campaign, are intended to be fun, relatable, and representative of Kroger customers, associates, and communities. When paired with the animation, the food really pops out and presents to customers as a real hero element.

Communication channels matter when offering digital customer service. Across these strategies, a speedy, thoughtful response can dramatically increase brand loyalty and customer advocacy.

Kroger Ads 2.png
bottom of page