FOOD HALL LOGO DESIGN
@ KROGER'S FLAGSHIP STORE
IN DOWNTOWN CINCINNATI
The Eatery is a community-inspired dining concept located in Downtown Cincinnati on the second floor above the new On the Rhine Kroger store. It supports 5 of Cincinnati's beloved casual dining concepts in one location and a full premium bar next to our outside patio overlooking Central Parkway.
The entrance is located at the corner of Court and Walnut. With 7,000 square foot space, up to 200 guests can be gathered, and a corner lounge area for smaller groups, business meetings, and personal events.
The Concept
Located in the city's central business district, just a block away from Kroger's national headquarters, Cincinnati serves as the hub for Kroger's culinary innovation and experimentation. The food hall exemplifies the concepts and ideas that are being developed every day. With this in mind, the request was to design a logo that reflects both the culture and history of the community. The On the Rhine Eatery logo was created with deep-rooted authenticity, drawing inspiration from the Cincinnati flag.
Kroger Seasonal Campaigns Concept / Design + Development
From early planning through execution, the leadership team brings the critical touchpoints of the marketing goals for the campaign. Then is created design concepts and storyboards, direct photoshoots, and developed a 360º design, with high-fidelity prototypes creating a customer experience that enhances brand awareness to turn the team's concept vision into a vibrant campaign. To match a digital experience, other creative assets are created to drive customer engagement online. In addition, the Board of Directors works with us to ensure the envisioned business objectives are on point, and the project management team streamline the construction process, ensuring that all deadline are met successfully.
Photo Aesthetic Rebrand
The strategy focuses on fresh, real food to help Kroger connect better with customers. It’s all about being fun and relatable, so they stand out in the busy grocery market. are engaging, dynamic, and often visually stunning. What’s more, as flying food photos tend to clearly show all the elements that go into a dish, they are also a really fresh and exciting way of illustrating a recipe and all its ingredients in a single shot.
