Beamae's Rebrand
Beamae's is Louisiana-style seafood gumbo restaurant. The key touchpoints for Beamae's branding project include a logo redesign, web design, high-quality photography, iconography, typography, patterns, graphics, menus, packaging, social media posts, and collateral branding materials such as aprons, staff uniforms, tents, and the food truck.
Beamae's Rebrand in the News!
Food Photography
When it comes to food, I truly believe people eat with their eyes first. A beautifully styled dish, captured just right, can spark hunger, curiosity, and trust—all before a bite is taken. That’s why I’m passionate about food photography and why I work closely with the chef and restaurant owner to bring out the best capture in every dish.
Social Media
Beamae's, like most restaurants and small businesses, lacked the time, resources, and social media knowledge to manage their online presence effectively. Although they had a Facebook page, their posts were inconsistent, often going months without an update. The social media updates lacked voice, style, and engagement.
A social media plan has been developed to optimize both Facebook and Instagram for improved performance and visual appeal. The focus is on creating consistent content that highlights authentic food, engages the audience, drives sales, and builds the brand. Additionally, Treads will be used to find posts by keywords and location to start conversations with potential new customers.
Pattern Design and Color Palette
A pattern design was created to resonate with the brand and effectivly create memorable branding. The red was used to grab attention and whet people's appetite even before they look at the menu. Blue is included to signify the freshness of the seafood and evoke the essence of the sea. A well-thought-out color scheme and pattern design that aligns with the brand are essential for creating memorable branding. This approach makes a lasting impact that goes beyond mere words, ensuring the branding remains engaging, consistent, and cohesive.
Pattern Design and Color Palette
Packaging Design
The packaging is designed to improve the user experience and attract potential consumers. This design serves as an effective advertising tool and encourages people to try our food products, helping to create a positive first impression and strengthen brand recognition.
