The Challenge
Make the clients experience the charming, cozy, yet modern, family-owned, southern restaurant with delicious food and owners who make you feel like part of the family and increase Crabby Chris Coffee Co's visibility.
Messaging
Brand Identity
Graphics and illustrations
Interior Design
Menu
Car Wrap
Packaging
Marketing Materials
Staff Uniform
Email Campaign
CRAB ISLAND COFFEE Co.
Working alongside our client, the goal was to be inspired to match their meticulous roasted coffee beans and create a brand and a venue that felt established. We did some research and, in the process, uncovered stories about an old Ormond Beach hangout called Crabby Chris Cafe, a colorful eatery with southern breakfast and lunch with unique creations made by a local Chef, where families enjoyed a modern and cozy environment Key West charming style, Crabby Chris Coffee Co. was created.
Personality
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Tasty food and friendly service is the vibe that Crab Island Coffee Co. wants to transmit to its customers.
Crab Island Coffee Co. is a brand that maintains simplicity and cleanliness and is fun at the same time. Our goal is to ensure that the brand message is delivered to consumers in an engaging way.
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We collaborated with the client’s interior designer to establish a color palette that contributed to the restaurant’s unique identity and overall branding. The wood texture and leaves are inspired by the Key West tropical look that can be appreciated in all the branding and packaging.
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The established branding guidelines were then applied to all marketing materials, including their new logo, menu, website, and all forms of advertising created to help promote the business.
Brand Identity
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The magic happens when there’s room to play and how design elements interact. So the brand toolbox was comprised of a series of pattern work and typography that balances modern and tropical experiences, incorporating into the color palette rich dark tones, splashes of bright and sunny colors, and adding recycled paper throughout the texture and rustic finish.
Bright and Bold Collateral
The criteria for design includes, the flavor itself, dishes with modern twists.
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How do you communicate that visually?
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We added a colorful pattern, a good dash of the brand's vibrant personality that gave a visual voice to the brand.
Branding and Social Media
With most promotional materials ready, we developed a 12-month marketing plan to strategically target our audience in Ormond Beach. The plan included a consistent aesthetic throughout your account, beautiful array of visually appealing photos, showcasing the most mouthwatering dishes, behind the scenes, specials, happy hour at the same time we capture email signups.
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Branding and design for food trucks go beyond aesthetics; they play a crucial role in a brand strategy by creating an experience that allows customers to connect with your brand on a personal level. A food truck serves as a mobile billboard, fostering emotional connections with customers, which can lead to increased sales and better brand differentiation. Maintaining a consistent brand image helps create a lasting, positive impression, ensuring that your brand remains top-of-mind for customers.
