Brand Positioning
Logo
Packaging
Photography
The concepts of health and indulgence often seem to conflict in marketing. Health is typically viewed as practical, results-driven, and focused on the physical aspects of well-being, whereas indulgence is associated with pleasure, experiences, and emotions. However, the idea of aspirational well-being is gaining traction, as consumers increasingly believe that self-care can and should be a luxurious experience. I take a common-sense approach to clean beauty, developing products that are designed to stay on your skin all day. I prioritize cleaner alternatives and a routine that incorporates non-toxic products that actually deliver results.
Brand Positioning
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Soul Sisters explores wellness from multiple perspectives, encompassing beauty, food, work, and relationships. The approach recognizes the evolution of the health concept and the reality that consumers seek well-being in almost every aspect of their lives.
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Soul Sister's shift from curator to retailer and eventually to manufacturer has allowed the company to deliver precisely the products that appeal to its loyal fan base. As a result, this makes consumers more proactive in their approach to well-being.
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Soul Sister's endorsement of exorbitantly priced products has solidified the brand as a source of aspirational wellness, attracting health-oriented consumers who are increasingly unwilling to compromise on the value of their well-being.
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Soul Sisters is made with 100% PURE natural ingredients. It is committed to producing the purest products and promoting clean, healthier living, translated into potent, result-driven products. So you'll never have to choose between safe ingredients, healthy skin, or the best results.
Logo
I designed a stylish, colorful, and clear logo that captures the essence of the brand. The composition is playful and aligns with the brand's visual concept, showcasing a clean aesthetic and a unique selling proposition. These elements work together to portray an image of a modern and energetic brand.
The products are made from potent and trustworthy ingredients, all of which are carefully selected for their natural and organic properties. The overall concept aims to consciously shape our attitudes, habits, and lifestyles to better align with our philosophies, principles, morals, and ethics. To emphasize protection and the flow of energy through the chakras, as well as the five senses, I incorporated the Hamsa hand into the design. This choice reflects an appreciation for diverse cultures and a rich tradition of visual storytelling, while also being inspired by Indian heritage.
Eco-Friendly Packaging
Eco-friendly packaging is designed with the millennial female audience in mind, promoting a healthy, active, and balanced lifestyle. I developed a packaging solution that includes a refill option, significantly reducing plastic use. This approach is also the most cost-effective way to make packaging more environmentally friendly. A simple change in design can create a new service for existing packaging. Additionally, the refillable bottle can be used for multiple doses, providing an easy and affordable way to minimize plastic waste.
The layout of our packaging features vibrant colors that convey energy, optimism, and empowerment. The joyful design is abstract and evokes a sense of magic, harmoniously contrasting with the minimalist aesthetics inspired by Zen painting.
The wooden details on the packaging add an organic and natural feel, creating a sense of balance and enhancing the overall presentation. This unique concept effectively highlights the product on the shelf, emphasizing its exclusivity. It is sure to resonate with our targetaudience.
