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Retirement communities prioritize providing quality care and compassion for their residents and seniors. From a brand development perspective, the challenge lies in identifying the unique elements of each brand and effectively positioning them in the market. For every senior living client, we conduct in-depth research to articulate what differentiates their services and makes them suitable for both residents and their families.
It's essential to examine the internal culture of each community to communicate its brand effectively. I analyze their service attitudes and gather feedback directly from residents and their families to better understand what contributes to a community's effectiveness and brand identity. Based on this information, I developed a brand strategy that focuses on web design tailored to each retirement community. This design aligns with their values and is consistently reflected in their everyday service to residents.
The branding process for redesigning the logo of a senior living home presents an opportunity to refresh the brand's visual identity. The logo was thoughtfully evaluated, combining traditional and modern elements to create a sophisticated and timeless design.
A bird was incorporated as a classic design element, inspired by the facility's beautiful gardens, diverse birdlife, and bird-themed artwork. The typography was adjusted to reflect the appearance of emblems or crests, maintaining a traditional feel while integrating modern typography. The goal was to honor the brand's heritage while introducing contemporary design aspects, resulting in a logo that resonates with residents, staff, and families.
During the logo redesign process, the new logo was seamlessly integrated into the overall web design and branding. The visual elements and color schemes of the logo formed the foundation for the entire web design, ensuring a consistent and unified appearance across all branding materials. The website's design reflected the modern and sophisticated attributes of the logo, creating a cohesive brand identity that effectively connects with the intended audience.
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