Branding
Nick V is a contemporary retailer that focuses on upscale casual wear, inspired by the energy and attitude of the people of Los Angeles that mixes streetwear with the fashion runway.
Think ripped jeans, vintage purses, and Louboutins. Combining the high fashion realm, the real-world streets, and social media influences the style. It's essential but very feminine, with a hint of sexy appeal that powerfully demonstrates the love for fashion. It's not a look; it's a mood.
To develop a brand identity concept, which went on to include a logotype and logo applied to business cards, tags, packaging, and signage, underpinned by the idea of the store and compliments its interior design.
The concept
I developed a brand identity concept featuring a monochrome layout with details in the hue of magenta to evoke a luxurious feel.
The visual language expresses their unique perspective on women’s fashion style—basic, modern, and fashionista.
This extended to packaging, a series of lifestyle concepts for an editorial.
Editorial Content
The editorial features a variety of content, including reviews, fitness-oriented travel guides, and in-depth insights into new brands. It also curates a selection of top-quality products that blend fashion and sports performance, created by innovative and passionate brands with forward-thinking approaches.
Packaging
The brand identity was designed favor classic simplicity, understated detail, precise finishes and minimalist lines, shapes, and materials.
Built around a logotype and a simple print and packaging treatment that uses few but good quality and contrasting paper and print choices, the solution reflects the key aesthetic and design values.
Limited Edition
To connect with the idea of lifestyle and promising territory for luxury brands, I designed exclusive labels for the limited collection that changes every three months, thus communicating a sense of uniqueness and distinctiveness for something unique.
I decided to make the magenta stand out, as the color is more frequently associated with imaginative or luxurious elements and perfectly suits the brand. To match the high-end mood, we chose a soft-touch matte finish with raised spot gloss to give a wow factor.
