Nutrakey
Brand Icons
I created the icons as the top visual communicators to ensure our audience reads and engages with our content. To achieve this, I had to meet them on a visual level, creating brand recognition, a decisive factor for any creative business. Brand recognition boosts sales, grows engagement, and increases brand loyalty.
I designed icons that make brand performance quickly understandable, great for simplifying communication, providing orientation, and efficiently conveying key brand messages to educate our audience effectively.
Rebrand
The rebranding and marketing efforts needed to appeal to a broader target audience without alienating the supplements' existing consumer base. We focused on user experience and overall design appeal.
The packaging look reinterprets a combination of science, performance, cleanliness, and high energy.
The new labels are wrapped with a more attractive aesthetic, with a silky texture and brighter green combined with metallic, glossy spots for a modern and sporty look.
