We created the icons as the top visual communicators, in order to ensure our audience reads and engages with our content we had to meet them at a visual level to create brand recognition, a powerful factor for any creative business. Brand recognition boosts sales, grows engagement, and increases brand loyalty
We designed icons that make brand performance quickly understandable great for simplifying communication providing orientation, and efficiently conveying key brand messages to easily educate our audience.
The rebranding and marketing efforts needed to appeal to a broader target audience without alienating supplements existing on the consumer base. We focused on user experience and overall design appeal.
The packaging look reinterprets a combination of science, performance, cleanliness, and high energy.
The new labels are wrapped with a more attractive aesthetic, with a silky texture and brighter green combined with metallic, glossy spots for a modern and sporty look.