Brand Identity System
Logo Design for
Daytona Dodge Chrysler Jeep RAM & FIAT
When we start a branding project, we approach each phase from a philosophical and highly critical point of view. We want to inspect, poke and poke until we get to the core of a brand. So we went into business. Here's what it looks like.
Daytona's Garage is a complete mechanical offer to serve dealership customers and members of the exclusive program. They cater for all types of cars and trucks, from oil changes and adjustments to braking and non-work start and automotive parts.
They pride themselves on offering an uncomplicated car buying experience so that you never feel pressured when visiting the family of the dealership.
We develop the logo, slogan, positioning for the new brand and icons for brand identity
Based on the luxury sports car brands, the logo is based on this tradition of truly unique and high-performance automobiles that have a timeless appeal. The company, starting as a reputed brand car dealer, attracts a significant amount of your workshop inspiration while designing and creating your automotive visual environment.
We decided to incorporate this theme into the name and logo of the new brand. We felt that Daytona's Garage was especially appropriate considering the history of the city and the company with the high-performance nature of its automobiles. We also follow a color palette that is a great choice for the brands of Daytona Dealership, Dodge, Chrysler, Jeep, RAM, and Fiat. The designed logo has personality and is refined. We want to see at once the quality of the work you can expect to receive at Daytona's Garage.