AT&T

We worked with the producers and copywriters, designed campaigns, and create components for different pods.

 

Our challenge was to create a mobile experience on the web and mobile, the design of the application had to include native UI elements such as pickers and native notifications. 

The marketing process is very data-driven and many of the product decisions are a direct result of experiments, such as A/B testing variants that succeeded and failed in market testing.

 

We had been making minor visual and UX improvements to the order of the components to generate more clicks.

AT&T page WEB 2.png
AT&T page WEB 1.png