UX and UI improvements are constant. We combine system-level process and user problems to expedite fixes and create consistency across the other flows within the website.
The marketing process is very data-driven and many product decisions are a direct result of experiments of A/B testing variants that succeeded and failed in market testing. We apply cognitive fluency which plays a critical role in simplifying visual information processing theory and making logic in decision-making.
We work together with producers and copywriters, designing campaigns, and creating components for different pods, optimizing the customer experience with a deeper understanding of their behaviors, perceptions, and preferences.
Our goal is to simplify the complex customer journey using insights from customer data, survey results, and first-hand feedback.